The projections must have been solid. The timing aligned. The hard hats must have done their part. Technically, everything was ready: engineering complete, LNG export contracts signed, markets poised. In November 2024, Canada’s Coastal GasLink pipeline entered service. But something hadn’t quite aligned. The story hadn’t landed. Stakeholders were uneasy. The community had questions—many unspoken....
See “Abeg o, who dig this pit for me to fall inside?” That was the soundtrack in my head as I watched Astronomer’s post-scandal video featuring Gwyneth Paltrow. Let me rewind to when I saw Astronomer’s scandal video, I paused. And—like muscle memory—I started mapping out a crisis plan in my head. I genuinely felt...
2012: Editing townhall scripts while quietly learning ESG principles and performance indicators 2017: Supporting reputation strategy in crisis while exploring impact communications frameworks 2022: Shaping narratives that influenced decisions and built trust 2024: Helping scale culture and mindset by integrating systems thinking into execution Through it all, one truth became clear: Strategic communications goes beyond...
“When the duck asks for grapes…” 🦆🍇 Last night, my Gen-Alpha kid showed me a quirky animated video from 2009 called The Duck Song (660+ million views) by Bryant Oden. Here is the plot: A duck walks up to a lemonade stand, looks the owner in the eye, and asks for grapes. Every. Single. Day....