Communication Strategy
Communication Strategy Service
The Communication Strategy service helps organizations and individuals align their communication efforts with their overall goals. It ensures that messaging is clear, consistent, and tailored to engage the right audiences through the right channels.
Clear communication is vital for professional success. As a communication strategist, I specialise in enhancing communication skills to advance careers. Let’s collaborate to unlock your potential and boost your confidence in reaching your communication goals.
These are the values I bring to my clients:
Ensuring clarity and consistency in messaging across all platforms.
Improving audience engagement and trust.
Aligning communication efforts with strategic business or organizational goals.
Supporting change management, brand positioning, and stakeholder relations.
01
Discovery & Needs Assessment
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Conduct an initial consultation to understand the client’s goals, target audiences, and current communication challenges.
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Review existing communication materials, platforms, and stakeholder feedback.
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Identify gaps, opportunities, and alignment with brand identity and strategic objectives.
02
Strategy Development
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Define communication objectives that support business or project goals.
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Segment target audiences and tailor messaging frameworks for each.
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Recommend channels and tools based on audience behavior and communication goals (e.g., internal vs. external, digital vs. traditional).
03
Message Design
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Develop key messages and narrative structures that are authentic, persuasive, and aligned with organizational tone and voice.
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Provide guidelines for tone, language, visual elements, and storytelling techniques.
04
Tactical Planning
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Create a detailed communication plan with timelines, responsibilities, and deliverables.
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Integrate content calendars, campaign schedules, and feedback loops.
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Include contingency planning for reputation management or crisis communication if applicable.
05
Implementation Support
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Assist with training internal teams on how to execute the strategy effectively.
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Provide templates, toolkits, or briefing documents as needed.
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Offer ongoing consultation or check-ins during rollout.
06
Monitoring & Evaluation
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Establish key performance indicators (KPIs) and success metrics.
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Monitor outcomes through analytics, surveys, and feedback.
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Provide recommendations for optimization and future improvements.
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